What kind of SEO trends to look out for in 2022?

2020 was chaotic, to say the least. While 2021 was slower in terms of the hullabaloo the previous year brought, it was still slower because the pandemic didn’t lift up and the fear prevailed. Although 2022 brought some respite, it also hit home the fact that now we need to get on our collective toes and focus on what is the need of the hour. Since the year is almost half gone, the spotlight should be on SEO resources and the talent and time that go with them. 

In order to future-proof your strategy, you need to know the SEO trends. Algorithm updates and search trends have to be kept on top of your radar as this is constantly evolving and influencing all the ways we perform and optimize our web pages. It is necessary to start planning your digital marketing campaigns in advance. And SEO (Search Engine Optimisation) figures somewhere on the top. 

However, whatever worked earlier has changed tremendously now so you have to change strategies to stay on top of it. That is the only way for your website rankings to sail through the SERPs in 2022. A positive user experience requires an increased number of links, engaging & informative content and eliminating spam. Google has proclaimed that they are working on all these and more this year itself. 

However, what does this mean for your strategy as the search engine blueprint advances to new highs yet again this year?

Let’s look at the top trends in Search Engine Optimization (SEO) for 2022

Conclusion

While it’s true that sticking to the basics of SEO is important, it is vital to even keep up with the trends. While we have covered a few important points in this blog, there are many more to watch out for! At Digital Rhetoric, we implement multiple strategies after evaluating a brand’s needs, and target audience and then we make a bespoke foolproof plan for goal conversion. Watch out for this space for more.