“Know your audience” “Buyer Persona” – Do you struggle to understand these terms as a layperson ? And you still hear a lot of this in the digital marketing world. That is because analytics and algorithms are astonishingly precise. And they track your buyer’s online behavior and allows you to diminish the possibility of the wrong audience. As well as deal with unreasonable behavior such as negative reviews and respond to positive feedback with a precise turnaround time. At Digital Rhetoric, we take online brand reputation rather seriously and have plenty of methods for reputation management monitoring. The seriousness of correct brand voice is of paramount importance to us as an online marketing company.