Pay-per-click (PPC) advertising is an effective tool for small businesses to develop a comprehensive online brand. It aids a consistent presence on the web and attracts steady leads and traffic to the website. Pay-per-click marketing has simplified the digital marketing game for small businesses.
Through SEO-optimized websites, they can position themselves ahead of their competition in search rankings. There are several other benefits and reasons why PPC ads are effective. Let’s take a look at all of that in this article.
What is PPC advertising?
It is a marketing tool where marketers create ads and pay a fixed sum each time visitors click them. You can see these ads in search results and various social media platforms. It is an excellent way to pull traffic to your website or landing page where you offer your products and services.
It can complement the organic traffic your website might already be attracting. Google Adwords is a common example, and you can see a flurry of such ads on Facebook, Twitter, and other platforms. Google allows advertisers to bid for ad placement. These ads are also known as sponsored results and appear on the top of the search results.
How PPC delivers guaranteed results
Here are several reasons why PPC is effective and can work for your small business as well.
- Immediate and consistent results
One of its strong points, PPC can deliver you instant results. As soon as your ad goes live, you can start seeing the results. It is an excellent short-term marketing measure where you can generate quick revenue. You can use these ads for advertising a product launch, special events, and run flash deals. However, it is essential to look at PPC from a long-term perspective, as it complements other paid marketing services.
- Revenue-impacting strategy
You can bring in revenue for your business measurably by aligning your KPIs with PPC ads. As the results are instantaneous, you can expect to generate good income in a short time. According to Google, you can expect to generate two dollars for every dollar you spend on PPC ads. What more can a small business owner ask for?
- Better budget control
The concept of PPC revolves around budget advertising, which means you can control how much you want to spend. It is much better than traditional advertising, where you do not have any control. The results may not be consistent as well. PPC ads allow you to go deep into how you spend your budget. There are no minimum budgets or entry barriers in place to start using these ads. You can invest whatever sum you want.
- Targeted outreach
One of the best aspects of PPC ads is targeted advertising. You can specifically target a set of an audience just like you have control over the budget. Other ad mediums do not have such ad spend control. Google allows you to show ads based on metrics like location, days, search queries, user behavior, past purchase data, and much more.
- Better chances of visitor conversion
According to Unbounce, PPC visitors are 50% more likely to convert than organic visitors. Since these are highly targeted ads, the chances of conversions increase. These ads also put sponsored links of brands directly on top of the search results. Most of the traffic from the first page of the search results visits the top-ranking pages. So, businesses are at the benefit as they can get quick and proven results.
- Improves SEO performance
SEO and PPC ads do well because there are a lot of similarities between the two. A business that does both will be using the same platform, keywords, and target audience. Businesses that have optimized websites and ads are more likely to improve their SEO performance. When they improve their website content for Google’s quality score, it also leads to a better performance in SEO rankings.
- Track data and fine-tune it
You can get a lot of feedback data with PPC ads, which is usually not available with other forms of advertising. Some of the feedback parameters include target audience, platform, keywords, demographics, and much more. You can work on the feedback to improve the performance of your PPC ads. Analysing data and making suitable adjustments is a vital aspect of this form of paid marketing services.
Get started with PPC ads today
Getting started with PPC is easy, and you can even opt for the services of a digital marketing company. There are no intensive pre-live tasks that your team will have to do before the ad gets published. Once you create and approve the ad, it will start showing instantly in the feeds of your target audience. However, the increased competition means you cannot take any risks when it comes to the designing and placement of these ads.
As a leading pay-per-click marketing services provider, Digital Rhetoric can help. Contact us today to know more details about our services.