Social Media

What are the 7 functions of social media?

Social media, primarily, is a way for users to stay in touch with friends and family. While it started like that, it branched out to networking, recruitment and career development, and meeting like-minded people online, to reflect, and share perspectives and observations on different topics.  There are many such platforms where people tune in and interact with each other based …

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Instructions to prepare your digital marketing strategy in 2022

Almost halfway into 2022, we have gained many insights as to where our digital marketing strategy should be headed. Best practices have been established and have proven to be a solid foundation to build our strategies. It is time to set a clear definition of brand goals, using dashboard results from 2021 and knowledge from our competitors.  Let’s look at …

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What Is Digital Marketing And Top Trends To Watch Out For In 2022?

Online marketing, more popularly known as digital marketing refers to all marketing activities that occur on the internet. Businesses have the advantage of using digital channels such as search engines, social media, email and other websites to connect with current and prospective customers.  In a nutshell, the promotion of brands to connect the brand with its target audience using communication …

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B2B Marketing

B2B Marketing Trends to Look for in 2022

Change is the only constant. And this is true for marketing trends. Inherently, this is a field which is in a constant flux. New technologies, strategies and platforms emerge all the time making it so difficult to keep up with. To understand what to try, what is hot as of now or where to focus your monetary and tangible budgets …

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Why Pay Per Click Advertising Services Succeed?

Pay-per-click (PPC) advertising is an effective tool for small businesses to develop a comprehensive online brand. It aids a consistent presence on the web and attracts steady leads and traffic to the website. Pay-per-click marketing has simplified the digital marketing game for small businesses. Through SEO-optimized websites, they can position themselves ahead of their competition in search rankings. There are several other …

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6 Reasons Your Business Should Invest in Digital Marketing

Have you been thinking lately about how you can attract more customers for your online business? The changing digital landscape is redefining everything and outreach and advertising efforts are no different. As an SMB owner, having a digital marketing strategy in place is the bare minimum requirement. You are already losing out on many prospects that your competitors are happy …

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Why Digital Marketing is Important for your Business during the lockdown

In the midst of a global pandemic, it seems unlikely for businesses to market their products in the old school way. This is where Digital Marketing comes in.  While the entire world is on social media, some businesses choose not to use online media as a platform to promote, sell, and market their products. But how else do you market …

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How to Boost your Rankings in just 4 steps?

Due to the COVID lockdown, nowadays every small business is getting into digital media. This is one of the safest ways to interact with people in today’s world. As every single thing is changing into digital, why not take your businesses to the next level with digital marketing? We can see the competition in this field has increased drastically, let’s …

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