Social Media

What are the 7 functions of social media?

Social media, primarily, is a way for users to stay in touch with friends and family. While it started like that, it branched out to networking, recruitment and career development, and meeting like-minded people online, to reflect, and share perspectives and observations on different topics.  There are many such platforms where people tune in and interact with each other based …

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Social Media Marketing

social media trends affecting advertising in 2022

Advertising on social media platforms has seen a meteoric rise since the pandemic hit the world. The changing landscape of trends on social media can be attributed to the popularity it garnered in the past two years. Social media marketing is an integral part of daily life and hence, the digital marketing world, and naturally, businesses and marketers leverage it …

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