What are the five main Digital Marketing channels?

Digital marketing is a frequently used term in daily life, although how many people can really claim to know the exact nuances that make up the term? A layperson would be dumbfounded with the amount of information there is that one can use to their advantage in digital marketing, in terms of services available.  The digital marketing landscape has a …

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Advanced marketing strategy: Your ultimate guide

Possibly most of the marketing strategies today have a digital angle in them too. Because without that, most businesses are set up for failure in the coming days. Consumers have turned to the internet for buying and most businesses have also started selling online, keeping up with the times. One’s best bet is to observe their online behavior in terms …

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Pay Per Click vs Search Engine Optimisation

The biggest quandary for a business owner when he makes the decision to use the ever-evolving digital marketing services is whether to use PPC or SEO? Which one will bring faster and greater results? And how do they perform exactly? So, let us delve right in and break it down. At the risk of sounding cliched, this needs to be …

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Facebook marketing in 2022: The Ultimate Guide

Originally launched as FaceMash in 2004 by a Harvard sophomore student, Mark Zuckerberg, the social portal Facebook as it is now, made waves and became the most popular social platform worldwide.  It is used by a whopping 2.9 billion registered users globally which is almost 40% of the world population. As everything evolved, so did Facebook and is not limited …

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LinkedIn Marketing Strategy

What is LinkedIn’s marketing strategy?

Clocked a whopping 722 million users beginning in 2022, LinkedIn has proved to be the premier B2B social networking site. When it was first launched in 2003, it was looked at as more of a site for professionals that was for strengthening their network.  While people logged in to this site purely to look for jobs or recruiters looked for …

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Twitter Marketing

How is Twitter used for marketing?

In January 2022, Twitter recorded a whopping 217 million active users worldwide. Amidst the latest takeover by Elon Musk, it has spiked by about 12 million users more. And as he is getting ready to take control, there is a steady growth of users as more people are joining hoping for a makeover and also to be in the middle …

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Social Media

What are the 7 functions of social media?

Social media, primarily, is a way for users to stay in touch with friends and family. While it started like that, it branched out to networking, recruitment and career development, and meeting like-minded people online, to reflect, and share perspectives and observations on different topics.  There are many such platforms where people tune in and interact with each other based …

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7 innovative video marketing trends for 2022 and beyond

If you thought that long-form content like blog posts is the only way to reach your target audience fast, think again. While “Content is king and blogs are the king of content”, the audiences are veering towards video big-time and the people are lapping it up. The recent stats show that YouTube has gone up by almost 30% and the …

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Instructions to prepare your digital marketing strategy in 2022

Almost halfway into 2022, we have gained many insights as to where our digital marketing strategy should be headed. Best practices have been established and have proven to be a solid foundation to build our strategies. It is time to set a clear definition of brand goals, using dashboard results from 2021 and knowledge from our competitors.  Let’s look at …

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Digital Marketing Strategy

Thoughts To Improve Your Digital Marketing Strategy In 2022

By now everyone knows what digital marketing is and what a crucial role it plays in any organisation’s success. But for the uninitiated, digital marketing specifies advertising or selling a product or service on the internet using the various sources available such as search engine marketing, social media portals, mobile apps, websites and email marketing services. Every business or brand …

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