Digital Marketing - Digital Rhetoric

Blog, Digital Marketing, Search Engine Optimization

By Meenal Ghai
September 2, 2025

Creating Authoritative Content for Google: A Step-by-Step Guide to Build Trust and Rankings

Have you thought about why some websites dominate Google’s first page while others barely show up despite good content? The difference lies in authority. Authoritative content is not just about writing more, it’s about...

Conversation Rate Optimization, Digital Marketing

By Meenal Ghai
August 27, 2025

Performance Marketing vs. Traditional Marketing: Which Delivers Better ROI?

Marketing has to do more than reach people; it must deliver measurable returns. That’s the conflict between performance marketing and traditional marketing. Let’s traverse which model brings better ROI for your business. What Is...

Generative Engine Optimization: AI SEO Strategies for Visibility

Digital Marketing

By Meenal Ghai
July 25, 2025

Generative Engine Optimization (GEO) | Winning Visibility in the AI Search Age

The Search Game Has Changed Remember when search meant typing keywords and scrutinizing through pages of blue links? That’s changing fast. Today, people ask ChatGPT, Bing Copilot, or Gemini and get answers in seconds,...

Generative AI in Marketing: Smarter Strategies for Growth

Digital Marketing

By Meenal Ghai
July 21, 2025

Unleashing Generative AI in Marketing | Strategies for Smarter Campaigns

The Future Is Already Here And It’s Powered by AI Generative AI isn’t a buzzword. It’s changing marketing as we know it. And it's doing it fast. In 2023, over 60% of marketers used...

Google Ads Updates | Smart Bidding & AI Tools

Digital Marketing, Pay Per Click

By Meenal Ghai
June 13, 2025

What’s New in Google Ads | Smart Bidding, AI Ads & More

If you’re still running your Google Ads the way you did a year ago, you're already behind. The PPC landscape has evolved rapidly—with automation, AI, and user intent now driving performance more than ever...

How D2C Brands Are Using Influencer Marketing to Scale Sales

Digital Marketing

By Meenal Ghai
June 11, 2025

How D2C Brands Are Using Influencer Marketing to Scale Sales

In today’s crowded digital marketplace, Direct-to-Consumer (D2C) brands face a unique challenge: standing out without spending millions. The solution? Influencer marketing. It's no longer just a trend for beauty or lifestyle brands—it's now a...

Digital Campaigns That Drive Admissions for Schools and Colleges

Digital Marketing

By Meenal Ghai
June 10, 2025

Digital Campaigns That Drive Admissions for Schools and Colleges

Gone are the days when newspaper ads and word-of-mouth referrals were enough to fill classrooms. Today, the decision to enroll in a school or college starts online. Parents research institutions on Google, students explore...

LinkedIn Marketing Strategies for Industrial B2B Growth

Digital Marketing

By Meenal Ghai
June 9, 2025

LinkedIn Marketing Strategies for Industrial B2B Growth

If you're an industrial B2B business, there's a good chance you're not using LinkedIn to its full potential. Most manufacturers, OEMs, or industrial service providers rely heavily on trade shows, cold calls, or outdated...

Dead Clicks Are Killing Your Rankings: How to Fix Them for Better SEO Performance

Blog, Digital Marketing

By Meenal Ghai
June 6, 2025

Dead Clicks Are Killing Your Rankings | How to Fix Them for Better SEO Performance

You're ranking on Google, your page is getting clicks—but there’s no engagement. Visitors leave within seconds. No scrolls. No clicks. No conversions. If this sounds familiar, you’re not alone. At Digital Rhetoric, we help...