What are the five main Digital Marketing channels?

Digital marketing is a frequently used term in daily life, although how many people can really claim to know the exact nuances that make up the term? A layperson would be dumbfounded with the amount of information there is that one can use to their advantage in digital marketing, in terms of services available.  The digital marketing landscape has a …

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Pay Per Click vs Search Engine Optimisation

The biggest quandary for a business owner when he makes the decision to use the ever-evolving digital marketing services is whether to use PPC or SEO? Which one will bring faster and greater results? And how do they perform exactly? So, let us delve right in and break it down. At the risk of sounding cliched, this needs to be …

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LinkedIn Marketing Strategy

What is LinkedIn’s marketing strategy?

Clocked a whopping 722 million users beginning in 2022, LinkedIn has proved to be the premier B2B social networking site. When it was first launched in 2003, it was looked at as more of a site for professionals that was for strengthening their network.  While people logged in to this site purely to look for jobs or recruiters looked for …

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Instructions to prepare your digital marketing strategy in 2022

Almost halfway into 2022, we have gained many insights as to where our digital marketing strategy should be headed. Best practices have been established and have proven to be a solid foundation to build our strategies. It is time to set a clear definition of brand goals, using dashboard results from 2021 and knowledge from our competitors.  Let’s look at …

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Content Marketing

The future of Content Marketing

To understand the future of content marketing, we need to understand what it is first. In layman’s terms, content marketing is a marketing approach devised with various strategies that focus on the formation and circulation of relevant and great content consistently. Keep in mind that it should appeal to and retain the target audience and drive them to take action …

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Social Media Marketing

social media trends affecting advertising in 2022

Advertising on social media platforms has seen a meteoric rise since the pandemic hit the world. The changing landscape of trends on social media can be attributed to the popularity it garnered in the past two years. Social media marketing is an integral part of daily life and hence, the digital marketing world, and naturally, businesses and marketers leverage it …

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3 Common Myths About Digital Brand Building

The concept of digital marketing has been in existence for quite some time now. However, it gained a lot of momentum in recent years, especially after the onset of the pandemic. It had led to businesses having to pivot their operations digitally. Being a necessity now, it has become essential for almost everyone, including small businesses, out there. What it …

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How Digital Marketing Services Have Changed the World for the Better

The concept of marketing has existed for ages, and people have been leveraging it for various purposes. Creating, communicating, and delivering messages remained consistent for centuries. However, all of that changed with the growing popularity of the internet. It has beaten to dust traditional marketing means like radio and newspaper.  Today, marketing is heavily internet-focused. This article looks at how …

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Search Engine Optimization Services: Expectations vs. Reality

The popularity of search engine optimization (SEO) has been on the rise more than ever. Most online businesses today rely on SEO to improve their presence and attract leads. The growing popularity, however, is also leading to many myths about the concept. Most businesses think of SEO as a mere collection of keywords or how a website shows up in …

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6 Reasons Your Business Should Invest in Digital Marketing

Have you been thinking lately about how you can attract more customers for your online business? The changing digital landscape is redefining everything and outreach and advertising efforts are no different. As an SMB owner, having a digital marketing strategy in place is the bare minimum requirement. You are already losing out on many prospects that your competitors are happy …

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