Search Engine Optimization - Digital Rhetoric

Blog, Content Marketing, Conversation Rate Optimization, Lead Generation, Pay Per Click, Search Engine Optimization, small business

By Meenal Ghai
September 8, 2025

Content Marketing vs. Paid Advertising: Which Delivers More Leads?

Do you want more leads but aren’t sure whether to invest in content marketing or paid ads? You’re not the only one. Many businesses face this question while planning growth strategies. Both methods promise...

AI, Blog, Content Marketing, Digital Marketing, Search Engine Optimization, small business

By Meenal Ghai
September 4, 2025

How to Optimize for Google SGE and Stay Ahead in the Search Experience Era

Have you noticed lately how Google search results now look different, with AI summaries appearing above links? This shift is called Google’s Search Generative Experience (SGE). Instead of just blue links, users see AI-generated...

Blog, Digital Marketing, Search Engine Optimization

By Meenal Ghai
September 2, 2025

Creating Authoritative Content for Google: A Step-by-Step Guide to Build Trust and Rankings

Have you thought about why some websites dominate Google’s first page while others barely show up despite good content? The difference lies in authority. Authoritative content is not just about writing more, it’s about...

Blog, Search Engine Optimization

By Meenal Ghai
April 11, 2025

E-E-A-T & SEO: How to Build Authoritative Content in 2025

In 2025, trustworthiness in SEO is more crucial than ever, as Google prioritizes credible and authoritative sources. Brands must focus on expert content creation, ensuring well-researched, experience-driven insights that add real value. By building...

Digital Marketing, Search Engine Optimization

By Meenal Ghai
April 2, 2025

The Future of SEO: What Businesses Must Prepare For

As AI-powered search continues to evolve, businesses must adapt to new trends like voice search optimization to stay ahead. Search engines now prioritize conversational queries, user intent, and real-time data. To remain visible, companies...

Search Engine Optimization

By Meenal Ghai
March 27, 2025

How to Optimize Google My Business for Local SEO Success

In order to rank better in local search and attract customers, Google My Business optimization will be one of the important areas. The right Local SEO Strategies make sure that your Google Business Profile...

Blog, Search Engine Optimization

By Meenal Ghai
December 10, 2024

SEO vs. PPC | Which Digital Marketing Strategy Is Right for You?

The world of digital marketing is certainly dynamic, and more often than not businesses are in a conundrum about what strategy they need to adopt, SEO vs. PPC – What do they want? Each...

Blog, Search Engine Optimization

By Meenal Ghai
October 8, 2024

How AI-Powered SEO Services Are Redefining Search Engine Rankings

Old School SEO methods included Manual keyword research, On-page optimization and backlink buildings, content creation to rank higher on search engines. Most of these worked-on techniques took their own time to yield the results...

Blog, Search Engine Optimization

By Meenal Ghai
September 2, 2024

Exploring the Impact of Parasite SEO on Website Rankings

Parasite SEO is a technique that uses oversized sites of malicious content to attract high search engine rankings. This growing occurrence is alarming not only because a massive number of site rankings are plummeting...

Blog, Search Engine Optimization

By Meenal Ghai
August 26, 2024

Impact Of SEO On Business And Google Rankings

Living in this digital era, modern businesses need to succeed online and one of the key strategies for them is knowing SEO benefits. The title of this article is also the focus, with a...