What are the five main Digital Marketing channels?

Digital marketing is a frequently used term in daily life, although how many people can really claim to know the exact nuances that make up the term? A layperson would be dumbfounded with the amount of information there is that one can use to their advantage in digital marketing, in terms of services available.  The digital marketing landscape has a …

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Social Media

What are the 7 functions of social media?

Social media, primarily, is a way for users to stay in touch with friends and family. While it started like that, it branched out to networking, recruitment and career development, and meeting like-minded people online, to reflect, and share perspectives and observations on different topics.  There are many such platforms where people tune in and interact with each other based …

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How Digital Marketing Services Have Changed the World for the Better

The concept of marketing has existed for ages, and people have been leveraging it for various purposes. Creating, communicating, and delivering messages remained consistent for centuries. However, all of that changed with the growing popularity of the internet. It has beaten to dust traditional marketing means like radio and newspaper.  Today, marketing is heavily internet-focused. This article looks at how …

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