Online Reputation Management (ORM) is the process of building and maintaining brands online in terms of their reputation which can entail damage control and reverse damage practices. Bad reviews and online negative content is known to harm brands in multiple ways. A specialist in ORM will help your brand stand out in front of the competitors and not only that, …
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Digital Marketing is the combined efforts of online marketing, strategies and tactics to achieve a specific goal. These include SEO (Search Engine Optimisation), SMM (Social Media Marketing), SMO (Social Media Optimisation), PPC ( Pay-Per-Click), Email Marketing, Content Marketing, etc. These are specified services for pinpointed goals. There are various digital marketing solutions available to help you achieve your targets. Digital …
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Online Reputation Management is self-explanatory at best, also is well known that this is as important as it is beneficial considering there are 4.66 billion internet users. In the booming era of the internet, where billions of people keep joining the bandwagon, it is an enormous amount of pressure on a brand. Online Reputation Management has become a crucial part …
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When you run an ad on a portal or a search engine perhaps, and whenever a prospective client clicks on your ad to open the page and learn more about your product or service, you have to pay that particular portal or search engine for publishing your ad. Meaning there is no upfront payment, but a pay-per-click module. This is …
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2020 was chaotic, to say the least. While 2021 was slower in terms of the hullabaloo the previous year brought, it was still slower because the pandemic didn’t lift up and the fear prevailed. Although 2022 brought some respite, it also hit home the fact that now we need to get on our collective toes and focus on what is …
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Does your company need brand awareness? Do you need to achieve a decisive customer experience? Does your brand need to scale up its brand recognition or recall value? Well, if you have answered positively to any one of these, then that means you are in dire need of a digital marketing agency. Outsourcing your social media marketing needs to an …
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Digital marketing is a frequently used term in daily life, although how many people can really claim to know the exact nuances that make up the term? A layperson would be dumbfounded by the amount of information there is that one can use to their advantage in digital marketing, in terms of services available. The digital marketing landscape has …
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Possibly most of the Advanced marketing strategy today have a digital angle in them too. Because without that, most businesses are set up for failure in the coming days. Consumers have turned to the internet for buying and most businesses have also started selling online, keeping up with the times. One’s best bet is to observe their online behavior in …
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The biggest quandary for a business owner when he makes the decision to use the ever-evolving digital marketing services is whether to use PPC vs SEO. Which one will bring faster and greater results? And how do they perform exactly? So, let us delve right in and break it down. At the risk of sounding cliched, this needs to be …
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Originally launched as FaceMash in 2004 by a Harvard sophomore student, Mark Zuckerberg, the social portal Facebook as it is now, made waves and became the most popular social platform worldwide. It is used by a whopping 2.9 billion registered users globally which is almost 40% of the world population. As everything evolved, so did Facebook and is not limited …
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